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ETF data – Right-sizing a strategy for gaining intelligence

ETF data – Right-sizing a strategy for gaining intelligence

Exchange Traded Funds (ETFs) are gaining popularity as passive, low-cost, high-performance investment vehicles. While being traded on the secondary market delivers accessibility to investors, you lose transparency on who owns your products. Data providers supply some clues, but challenges arise when you combine multiple sources to gain visibility. In this article, we unpack ETF data—highlighting the benefits and complexities of each source—and recommend three strategies based on where you are in the ETF market. The most effective strategy will right-size the number of sources balanced against the cost of combining them.

Asset Manager Marketing: Pandemic lessons inform future strategies

Think about where we were in March of 2020. At that time, there was a lot of uncertainty about what the next nine months would look like. Many questions and many changes were to come. Based on a recent survey of and Roundtable with our asset manager clients, we may be looking at another 9-12 months where we face similar marketing conditions. What learned lessons can we apply to make the next twelve months more valuable than the last?
Products (SMA, UMA, etc.) on platforms? How to solve the visibility problem

Products (SMA, UMA, etc.) on platforms? How to solve the visibility problem

Depending on your business you may have multiple products that you are selling directly and through different channels and platforms. Bringing non-Mutual Fund data, such as SMA, UMA, CIT, UCIT, and more, into your ecosystem may present a visibility problem. Let’s look at SMAs (Separately Managed Accounts) as an example, illustrate where the problems arise, and share an approach for how to solve them.
Value culture continues – Mike Nemecek welcomed to SalesStation team

Value culture continues – Mike Nemecek welcomed to SalesStation team

Mike Nemecek is no stranger to the asset management industry. Having worked as a marketing partner over the last nine years and served as a dually registered rep before that, Mike brings a wealth of experience to the SalesStation team. Check out this video to meet Mike and hear from SalesStation team members about how they plan to partner with him to continue a culture that drives value.
Top 6 questions from distribution pros

Top 6 questions from distribution pros

Am I the only one losing sleep because of my fund data? Surely, there must be other asset management distribution professionals who have the same problems as me. If this describes you (or someone you know at your firm), then read on. I speak daily with distribution pros from boutique firms to large asset managers, and they have a lot in common with you. They are all working their way through the same set of questions so that they can stop worrying and start selling more intelligently.
SalesPage and SalesStation unite

SalesPage and SalesStation unite

Our industry is evolving. SalesPage is evolving, too. We're adapting to find more ways to assist asset managers and solve the challenges they encounter. We’re looking ahead and taking steps to help you distribute intelligently and competitively both today and in the future. Adding SalesStation to our family of products allows us to better serve the entirety of the market. Combining these teams expands our wealth of industry knowledge and accelerates innovation, so that more asset managers benefit as a result. We are excited to join forces with SalesStation and to share this news with you! For more details, please read the press release below, and visit www.salesstation.com