In the last 2 years, a new acronym has gained popularity: CDP (Customer Data Platform). Alternatively, SalesPage frequently talks about a distribution data platform. This begs the question—what is a CDP, and how does it differ from what we refer to as a distribution data platform?
The just-out SalesPage Fall 2019 release can help asset managers tackle the challenges inherent in validating and consolidating the many different sources of data to which they subscribe. This release continues our push to introduce new features and enhancements that help our clients master their data in their client data platform.
For the third and final installment in a 3-part data strategy story, we present a client data platform (CDP) use case: SalesPage and Salesforce: Forging the missing link in the asset management data chain. This white paper explores data challenges from the vantage point of CRM.