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Growth and Retention Takeaways from The SME Forum
Past purchases, current assets, advisor team profiles, wholesaler activity, market intelligence, and digital engagement are all data points that contribute to a holistic view of an advisor and can indicate purchase and redemption intent. While asset managers are incorporating some of these signals into their distribution strategy, many aren’t effectively leveraging a full continuum of data. How can asset managers utilize past, present, and future data to enhance their growth and retention strategies?Asset Manager Marketing: Pandemic lessons inform future strategies
Think about where we were in March of 2020. At that time, there was a lot of uncertainty about what the next nine months would look like. Many questions and many changes were to come. Based on a recent survey of and Roundtable with our asset manager clients, we may be looking at another 9-12 months where we face similar marketing conditions. What learned lessons can we apply to make the next twelve months more valuable than the last?
Managing internal sales teams in a COVID-19 world. Desk Managers share best practices.
Managing internal sales teams during the pandemic has presented unique challenges as well as opportunities to experiment with new sales and management strategies. SalesPage held a virtual roundtable with over 30 participants, primarily Internal desk managers representing over 20 different SalesPage and SalesStation clients, to share ideas, challenges, and strategies on managing in a COVID-19 world. Let’s review some of the key themes and highlights captured during the discussion.
SalesPage Client Summit Peaks in Kalamazoo!
Celery City, Mall City, Paper City... That’s Kalamazoo for you! This week we had visitors from New York to Kansas as we brought our clients to our headquarters at The Foundry for our Fall 2018 Client Summit.Post Irma, client roundtable is on!
After seeing the flooding in downtown Miami that resulted from Hurricane Irma, a number of you have asked about our backup plan for our client roundtable.
Journey to 2020: Asset Managers Using Moneyball Lessons to Grow
In Moneyball, the Oakland Athletics changed the way they scouted and valued players. Through the use of data, they were able to redefine the game and compete with the Yankees and Red Sox, who had budgets that were many times larger. Just as major league baseball executives and scouts had to change the way they think about the game, so too will wholesalers and sales management about asset management distribution. Those who adapt quickly will put themselves in a position to compete and win within an increasingly complex and competitive market.The Power of Camaraderie
The ability for everyone to come together at events like the ones I recently attended not only provides us an opportunity to learn from others, but it also builds camaraderie that can be leveraged throughout the year and our careers. Being able to reach out to your peers at any point for advice and counsel is invaluable. Being able to fiercely compete with each other, but at the same time, help each other when possible, makes work so much more enjoyable. Most importantly, when we learn from each other, the biggest winners are the clients whom we serve.
Socially Responsible Investing: Segment to Pursue Advisors Who Care
Socially Responsible Investing represents trillions of dollars invested globally, with most of that growth happening in just the past few years. For a long time, I think this market was brushed off as one dominated by fringe investors, or one in which investment performance was poor. It was refreshing to learn from evidence presented by the panel that these long-held beliefs are not the reality. Performance has largely been in line with the market over the long term. Most investors, especially those from younger generations, want their investments to reflect their own values. They want to make a positive impact with their investment decisions and think that they can do so without sacrificing returns. They just don’t know how…