Find the right data path: A guide for boutique asset managers

Leverage your data for improved asset raising

As boutique asset managers compete with their peers and larger counterparts, data can offer a competitive advantage. There are a growing number of data sources and technologies available to help you gain and retain the right clients, but where do you start? This guide will put you on the right path to make your data actionable and valuable to your firm’s sales and marketing efforts.

Communicate with the right people

Targeted communication is far more effective than blast emails. Communicate your firm’s points of differentiation to the people that will most benefit from working with you. Firm and contact profile data is important because it helps you zero in on the right people, from National Accounts at Wirehouses to Research Directors at large RIAs. Where you already have producing advisors, knowing the other members of their advisor teams helps connect with key individuals and build relationships. Solid sales reporting, data management, and lead source integration can get you to that doorstep.

Measure, gain, retain, and segment your business with accurate sales reporting

As business flows in, sales reporting helps multiple roles and areas of your business. You can understand who’s doing business with you, manage territories and compensation, target customer segments, and more. If you don’t already have sales reporting in place, starting there will have an immediate impact on your asset raising and retention. When you’re ready to take it to the next level, consider investing in additional data (e.g., advisor teams, market share, buyer intent), establish a data foundation, and integrate it with your downstream systems.

Assess your expertise

Assess your firm’s expertise and figure out where and how to augment it to execute the steps above. Most boutique asset managers don’t have dedicated staff with specialties like CRM Administration, Data Feed Specialist, Business Analyst, and Marketing Automation Specialist. If this resonates with you, think about whether you want to train existing staff, hire new team members, or outsource functions to third parties in order to gain insights that are waiting to be harvested from your data. SalesPage can guide you there with our internal resources and references to quality solutions from other sources.

Use SalesPage as your guide

SalesPage’s client community includes small emerging asset managers to boutiques to some of the largest firms in the world. We help them use data to better support their existing clients and enhance their retention and distribution strategies. We function as a partner and guide to solve industry challenges, create innovative solutions, and provide outsourced services as a key part of our client’s team. We would be happy to consult with you and provide stories from firms that are most relevant to you. Contact us!