2021 boasted the biggest challenges and opportunities yet for Advisor Atlas team data. The trends we saw in 2020 continued into 2021, evolving in response to the increased movement and complexity of the marketplace and the world. As we reflect on the past year, we wanted to take some time to share what’s changed, what’s new, and what’s coming.
Waiting on the world to change: What changed with the data in 2021?
Each year, we not only aim to add to our comprehensive database but to refine and update our existing teams data. Below are the changes we saw in Advisor Atlas data over the last year.
Teams change at a rapid rate and information on teams is constantly shifting. As a result, data can easily be outdated within a few days. A key part of Advisor Atlas is to have the most up-to-date data to properly keep track of teams. So, we make an average of 8,000 updates every week to our team data, which is more than 36,000 updates every month.
Ain’t no mountain high enough: What’s new in 2022
At SalesPage, we are constantly looking for ways we can provide more value to our client base, and 2021 was no different. Alongside our consistent updates, we found new ways to upgrade the data and provide more impactful information to help our clients make well-informed business decisions. Below are some highlights of improvements we’ve made over the past year:
- Improved Data Quality checks to deliver higher quality teams and catch team movement quicker
- Technology enhancements to find more teams at firms. This has been particularly effective at firms that are not as forthcoming with providing teams data in an easily accessible way.
- Using more data about advisors to provide targeted information about teams, such as top rankings in the industry, top teams at firms, and CFP designations
- Implementing major data additions such as key representative designations and top advisor tracking of high-net-worth representatives
- Adding firm typing, which designates firms with their corresponding types. Below is a look into how our data is segmented across different firm types.
Our clients are already seeing the benefits of these changes through improved data quality and more information around FA teams. We welcome and encourage feedback from our client community to help us provide services and data most valuable to them.
You’ve got a friend in me: New partnerships with Discovery Data and AdvisorTarget
In the second half of the year, we announced two transformative partnerships with market leaders Discovery and AdvisorTarget. These partnerships allow us to offer clients a more comprehensive view of the financial services marketplace and deliver enhanced business intelligence within the SalesPage platform.
Discovery and AdvisorTarget have industry-leading data sets that are powerful on their own. Bringing them together with Advisor Atlas team structures ties together key profile data and enhanced behavior signals, which ultimately allows firms to act more quickly on the data. These sources working cohesively give a more accurate picture of who your clients are and how and when to approach them.
As we continue to build out this package we are excited to be working with these two high-quality data partners to provide our clients with the best data bundle in the industry around FAs, Teams, and RIAs.
Life in the fast lane: What’s coming next?
For 2022, we are working on identifying Regional Teams and their sub-teams. Knowing these relationships will help get a fuller picture of these team dynamics to help with reporting, conversations, and strategy for your regional sales managers and key account teams. Another ongoing effort is working to develop technology and process improvements to improve the speed of updates. We are exploring new possibilities for data analysis and augmentation, but nothing we can reveal just yet!
Subscribe to Advisor Atlas insights to be the first to know about new developments in the team data sphere. To start the conversation about using team data to enhance your firm’s business intelligence strategy, reach out to us at firstname.lastname@example.org.