This post is part of a series:
- Data—are you riding the crest or drowning?
- Navigate the tide: Master the flow of your client data
- SalesPage and Salesforce: Integrating platforms for better data and engagement
We all have access to vast amounts of data, and every day more becomes available, from both established and new sources. Third-party providers constantly roll out additional data feeds. More and more proprietary sources become available for asset managers to try to leverage. As both the amount of available data and the number of sources for it grow, it becomes increasingly complex for asset managers to aggregate, manage, and use even the best data effectively.
Ask yourself:
- How do I accept data into my ecosystem? Am I standardizing that data in ways that allow my firm to use it effectively alongside other data sets, throughout the organization?
- How do I enrich, slice or categorize (e.g. assign line of business or territory), and summarize data? Am I able to differentiate these processes for the various channels across my firm, so that each channel sees what’s meaningful for them?
- What other business systems require this data? Are we effectively managing the communication and flow of data between these systems?
If you’re like most asset managers, you take in many external data sources to augment your existing internal data. Each of those data sources has different data elements, quality, granularity, and format. If you have an antiquated data strategy and ecosystem, getting to the point where you can really use this data to help you get insights and sell more effectively becomes both expensive and unnecessarily complex.
What’s the solution?
Request a copy of SalesPage’s white paper: Data—are you riding the crest or drowning? Master your client data. This whitepaper dives into the problems and provides solutions for standardizing data, treating it the same, and making it accessible to your teams.
In the original June 2019 release of this white paper, we referred to SalesPage as a Client Data Platform. After publishing the Best approach for data activation? CDP and distribution data platforms defined, we now differentiate SalesPage as a distribution data platform. The first two white papers in this series use the term CDP. The third white paper, revised in May 2022, uses the new terminology.
